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Creative Disruption

What You Need to Do to Shake Up Your Business in a Digital World

In Creative Disruption, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how they've capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak, IBM, HMV and the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention.

' Anyone who reads this book carefully will be far better equipped to take advantage of the unexpected and far less likely to make the same mistakes again.